Topshop/ Topman x LISTED

First draft of ideas

The campaign started off by thinking about all the chaos that surrounds Christmas shopping. All the lists you make from present lists, shopping lists, christmas cards, trying to remember when the kids need picking up and when you’re meeting your best friend for a drink. 

The idea is to make present shopping that little bit easier by having all these lists in the window, which when extended into the store, points you to suggestions of what you could buy for your sister, boyfriend, daughter or bestie! 

Developing the final style of listing was a lot of fun, the style of list was decided on to draw attention to the shop windows or advertisments. In the cold dark winter months leading up to Chrismas, the neon signage in the windows will shine out across the street and catch attention from billboards even when they’re way up high. The decision to have clear manequins was also decided so that they reflect all the colours shining through them in the shop window.

The concept will be rolled out across all stores and all advertisements. The main purpose of the adverts is to draw attention to the store, and make the task of choosing and buying presents easier and less time consuming for the customer.