Think! 

Competition brief set by Big Fish London

Big Fish held a ‘Rubbish Design Competition’ where we were asked to show them what’s wrong with the bing bags category and demonstrate how we would position, brand, package and market a newcomer.

They asked that our work deliver 3 key results:

• make life more rewarding for the customer
• leave the planet in better shape
• help this fictional new brand grow as a force for good