Ology
Brand creation for the BrandOpus Chrysalis Awards competition 2020
Ology is a mixer that will work to replenish your dopamine stores as you drain them (through drinking alcohol) which means you won’t feel down the next day seeking more alcohol to get the ‘buzz’ you had while you were drinking.
Concept- Alcohol has a powerful effect on dopamine activity in the brain. When we drink, the brain’s so-called reward circuits are flooded with dopamine, but over time alcohol can cause dopamine levels to plummet, leaving you feeling miserable and desiring more alcohol to feel better.
I have selected 4 ingredients known to boost dopamine levels so that as the consumer drinks spirits, if they choose Ology as their mixer, our drink will balance out the dopamine reduction in the brain.
As Ology is working to boost dopamine levels and therefore leave consumers feeling happier the next day, I have decided that a collaboration with Pantone would be fitting. Ology will release a new packaging every year so our can is always the ‘colour of the year’ and always up to date. Here I have demonstrated how the design is adaptable to any colour.